Mother’s Day spending is expected to total $31.7 billion this year, up 13% from 2021 according to the annual consumer survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Approximately 84% of U.S. adults are expected to celebrate Mother’s Day. The average consumer spending is projected to be $245.76, a record for the holiday, up 11% from last year and up 25% compared to the pre-pandemic level of 2019. “Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said Matthew Shay, president and CEO of NRF.

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